Gonzalo Romero
You can’t depend on your eyes when your imagination is out of focus.
Mark Twain
As Vice President of Design, Gonzalo Romero leads Blue Heron’s design organization with a focus on creative strategy, design direction, and operational excellence. He oversees design workflow and resource management across the studio, fostering a culture of collaboration, empowerment, and innovation while partnering closely with leaders across Construction, Project Delivery, Estimating, Sales, and Marketing to deliver exceptional results.
With more than 30 years of experience in architecture, branding, product strategy, and land development, Gonzalo has shaped some of the nation’s most respected homebuilding brands. Before joining Blue Heron, he served as Corporate Vice President of Architecture and Market Research at Highland Homes, where he led a 60-person team driving product design, market research, and neighborhood development across multiple home segments. His award-winning work has been recognized with McSAM, PRISM, SUMMIT, MAX, and Gold Nugget Awards for excellence in residential design.
Outside of work, Gonzalo enjoys spending time with his horses, Ziggy and Galadriel, and his four dogs—Cleo, Sheldon, Lily, and Toby. A lifelong Halloween enthusiast, he brings both creativity and a playful spirit to everything he does.