Gonzalo Romero
You can’t depend on your eyes when your imagination is out of focus.
Mark Twain
As Chief Design Officer, Gonzalo Romero sets the design vision that differentiates Blue Heron across every market, aligning design standards, talent, and innovation with operational execution. He advances a world-class design process, shaping environments that reflect possibility, intention, and the Future of Home™.
With more than 30 years of experience in architecture, branding, product strategy, and land development, Gonzalo has shaped some of the nation’s most respected homebuilding brands. Before joining Blue Heron, he served as Corporate Vice President of Architecture and Market Research at Highland Homes, where he led a 60-person team driving product design, market research, and neighborhood development across multiple home segments. His award-winning work has been recognized with McSAM, PRISM, SUMMIT, MAX, and Gold Nugget Awards for excellence in residential design.
Outside of work, Gonzalo enjoys spending time with his horses and dogs, bringing creativity and spirit to everything he does.